Protect Identities & Data – Elevate your Brand Value

The average total cost of a data breach for the Middle East (KSA & UAE) is approximately 6.93 Million USD as per the IBM Cost of a breach Report (Aug 2021). Transitioning to remote work and a major emphasis towards cloud-first strategy is driving rapid digitization in this region. However, this has opened up new gateways for cyberattacks and other operational disruptions. Identities & Data are the two most important aspects of any business.

Identity and access management has become both necessary and beneficial as businesses become more digital. With the rise in hybrid-cloud data centers and SaaS applications, Digital Identity theft is ever increasing. To reduce the attack vector, organizations need to have a strategy for Proper Identity lifecycle management, Single Sign On and Multi-Factor Authentication. Understanding and controlling who has access to applications and data, helps organizations quickly adjust to changing work conditions while reducing IT helpdesk workloads in the process.

Data security needs to be the top priority for all organizations. Data Security is not just implementing DLP solutions. It refers to the process of protecting data from unauthorized access and corruption. Data security may include data encryption, hashing, tokenization, and key management practices that protect data across all applications and platforms. However, for a proper Data Security program, Identifying and classifying data is also key.

Digital trust is achieved when there is an alignment of privacy controls, with controls to ensure the right user has the right access to the right data for the right reason. With Trust, Brand reputation and value increase.

Traditionally identity and data security mostly have been reactive. Mitigating the risks, buying time to take action, and reducing or recovering from damage. However, this doesn’t need to be so. Your business today being almost or fully digital requires a proactive, process-oriented, and systematic approach to identity and data security with continuous monitoring and improvements. The bounty is out there for your user and customer identities and data. We need to act today put in the process and controls required to ensure your brand name is not tarnished and the potential commercial loss due to a breach is contained.

Attacks are increasing. That’s a fact. It’s not “if or when” rather it’s “who today”

Be prepared. Be protected.